NECO Marketing Questions and Answers 2023/2024 (Essay/Objectives) - Bekeking
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NECO Marketing Questions and Answers 2023/2024 (Essay/Objectives)

NECO Marketing Questions and Answers 2023. I will be showing you past Marketing objectives and theory repeated questions for free in this post. You will also understand how NECO Marketing questions are set and how to answer them.

The National Examinations Council (NECO) is an examination body in Nigeria that conducts the Senior Secondary Certificate Examination and the General Certificate in Education in June/July and December/January respectively.

NECO Marketing Objectives and Essay answers 2023 (Expo)

The 2023 NECO Marketing expo will be posted here during the NECO Marketing examination. Keep checking and reloading this page for the answers.

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Note: The answers below are for 2022 NECO exam.








Marketing Mix means putting the right product in the right place, at the right time.


(i) Demography: Includes institutions and other forces that affect the basic values, behaviours and preferences of the society all of which have an effect on consumer marketing decision.

(ii) Economic Environment: Consists of all factors such as salary levels, credit trends and pricing patterns that affect consumer spending habits and purchasing power. This refers to the purchasing power of potential customers and their ways in which people spend their money.

(iii) Technological Environment: Is perhaps one of the fastest changing factors in the macro environment. This includes all developments from antibiotics and surgery to nuclear missiles and chemical weapons to automobiles and credit cards.

(iv) Political-Legal Environment: This includes all laws, government agencies and lobbying groups that influence or restrict Individuals or organizations. It is important for marketers to be aware of these restrictions as they can be complex.


Organizational markets are markets in which companies and individuals purchase goods for purposes other than personal consumption.


(i) Producer markets: Producers buy goods and services and transform them into a sellable product, which they sell to their customers for the purpose of making a profit. Examples of producers are farmers, manufacturers and construction companies.

(ii) reseller market: Resellers buy finished products and resell them to their customers for the purpose of making a profit. Resellers do not modify the products they buy. Resellers can be wholesalers who sell their products to other resellers or retailers who sell their products to end users.

(iii) institutional market: Institutions are non-government organizations that buy goods and services to support their internal operations. The function of institutions is to better their communities, not to make a profit. Examples of institutional markets are churches, hospitals, and colleges.

(iv) government market: Governments buy goods and services to support their internal operations; they do not transform the goods and services or resell them to make a profit. Government markets usually buy their goods through a bidding process and include federal, state, county, and local governments.


International Marketing can be define as the exchange of goods and services across national borders to meet the requirements of the customers. It includes customer analysis in foreign countries and identifying the target market.


(i) Market Selection Decision: Once a firm has decided to enter the international market, the next important marketing decision is market selection. As per company’s present product mix, production capacity, and proposed expansion strategy, it selects one or more countries to operate in. In the same way, it has to decide on type of foreign buyers to be served.

(ii) Market Entry Decision: A firm has selected international markets to operate in. Now, the next imperative marketing decision is market entry, i.e., how to enter the market; which of the options to be used for foreign market entry.

(iii) Organisation Decision:

Organisation for global marketing is an important decision. In order to implement, direct, and control international marketing efforts, a company must adopt an appropriate organization structure. The organisation is responsible to regulate foreign trade.

(iv) International Markets Decision: The first few important questions a firm has to answer are should a company go for international market? Why should a company prefer to enter global market? Does company capable to transact in international markets? Obviously, answers come from company’s current domestic market position and types of opportunities available in the foreign markets. When international markets seem to more attractive and the company is capable to exploit these markets, the company decides to enter the international markets.


(i) Intensive Distribution: In intensive distribution, the product is sold to as many appropriate retailers or wholesalers as possible. Intensive distribution is appropriate for products such as chewing gum, candy bars, soft drinks, bread, film and cigarettes where the primary factor influencing the purchase decision is convenience.

(ii) Selective Distribution: In Selective Distribution, the number of outlets that may carry a product is limited, but not to the extent of exclusive dealing. Selective Distribution may be used for product categories such as clothing, appliances, televisions etc.

(iii) Exclusive Distribution: When a single outlet is given an exclusive franchise to sell the product in a geographical area. Products such as special automobiles, some major appliances, certain brands of furniture.

(iv) Direct Channel of Distribution:

(v) Indirect Channel of Distribution:


Price is the sum or amount of money at which a thing is valued, or the value which a seller sets on his goods in the market; that for which something is bought or sold, or offered for sale; equivalent in money or other means of exchange; current value or rate paid or demanded in the market or barter; cost.



(i) Cost-plus Pricing.

(ii) Price Skimming.

(iii) Premium Pricing.

(iv) Penetration Pricing.

(v) Geographical Pricing.


(i) COST-PLUS PRICING: This is the simplest pricing method. The firm calculates the cost of producing the product and adds a percentage (profit) to that price to give the selling price. The term cost-plus pricing is widely used in retaining, where the retailer wants to know with some certainty what the gross profit margin of each sale will be.

(ii) PRICE SKIMMING: Skimming involves setting a high price before other competitors come into the market. This is often used for the launch of a new product which faces little or no competition usually due to some technological features.

(iii) PREMIUM PRICING: Premium Pricing is the practice of keeping the price of a product or service artificially high in order to encourage favorable perceptions among buyers, based solely on the price.

(iv) PENETRATION PRICING: Penetration Pricing is when you set a relatively low initial entry price, hoping people will switch from a higher priced vendor.

(v) GEOGRAPHICAL PRICING: Geographical Pricing sees variations in price in different parts of the world. For example rarity value, or where transportation costs increase price. In some countries there is more tax on certain types that sometimes goods are mich cheaper or expensive.


Marketing Research is therefore the systematic gathering, recording and analyzing of data about problem relating to marketing of goods and services.



(i) Introduction of New Product or Service.

(ii) Customer Development.

(iii) Competition Analysis.

(iv) Marketing Advertising/Development.

(v) Customer Satisfaction.


(i) MARKET RESEARCH: Identification of a specific market and measurement of its size and other characteristics.

(ii) PRODUCT RESEARCH: Identification of a need or want and the characteristics of the good of service that will satisfy it.

(iii) CONSUMER RESEARCH: Identification of the preferences, motivations, and buying behaviour of the targeted customers.

(iv) INFORMATION: Information for marketing research is collected from direct observation of the customers (such as in retail stores), mail surveys, interviews etc.

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The questions below are the NECO past questions and answers that will help you in your 2023 Neco Marketing Questions.

The questions below are the NECO 2023 Marketing Practice Questions. Go through them and be ready to score high in your NECO 2023 Marketing Examination.

Tips on How to Pass NECO Marketing Questions

Following the tips provided in this post will help you score high in the upcoming NECO Marketing examination.

1. The performance of business activities that direct the flow of goods and services from producer to consumer is
A. distribution.
B. marketing.
C. advertising.
D. promotion.

2. Goods produced for immediate use by a household is classified as
A. industrial goods.
B. market goods.
C. durable goods.
D. consumer goods.

3. Which of the following is not a component of marketing mix?
A. Price
B. Product
C. Profit
D. Promotion

4. Which of the following is not influenced by consumer behavior?
A. Lifestyle
B. Culture
C. Religion
D. Distribution

5. In Nigeria, the body that ensures that its members operate according to their professional ethics is the





More objective questions and theory loading…


Have a Target and Work Towards Actualizing it 

You have decided to pass NECO Marketing 2023 and I am sure of that. Now, the next thing you should do is set targets.

You have told yourself, “I will score A in NECO Marketing 2023”, that’s not all. You need to plan on how to make it happen to make an excellent NECO result. Create a timetable and master plan to achieve your goals.

 Get the Recommended Textbook on Marketing for 2023 NECO Examination

Normally, NECO recommends books for the examination. But apart from NECO Literature in English where certain novels are compulsory, you are free to use any good Marketing textbook to prepare for NECO 2022 exam.

Some textbooks are more difficult to understand. If you have any topic you are finding difficult to understand, then get a textbook that will simplify the topics and make life better for you.

 Do not Skip Marketing Examples and Exercise you Come Across While Reading: 

Many candidates are fond of skipping exercises and even examples while studying textbooks. In fact, we like notebooks so much that we could ask, “can I read my notebook and pass NECO Marketing 2023?” Don’t be scared of attempting exercises in Marketing. Face the challenges.

Note: The above questions are likely NECO Marketing Questions and Answers, not the real questions

If you have any questions about the NECO Marketing Questions and Answers 2023, kindly drop your question in the comment box.

Last Updated on April 4, 2023 by Admin

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45 thoughts on “NECO Marketing Questions and Answers 2023/2024 (Essay/Objectives)”

  1. Am intrested to have civic education questions and answers.

  2. Sir please i want to see the question and answers before the exams because our school and the examiner do not permit student to take phone to the exam hall. Thank you sir.

  3. All subject art question and answer Wace and neco 2022

  4. Sir pls i want to find out abt this upcoming waec and what is involve


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